Co-hosted by The Delivery Fellowship and the Institute of Design, this Delivery Fellowship session focuses on how design can strengthen product strategy and move from a supporting role to a strategic advantage inside modern organizations.
In many organizations, design is still treated as a service function that executes product tickets rather than helping shape product direction. Yet the companies building the strongest products today are those where design contributes to strategy, influences decisions, and improves measurable business outcomes.
In this session, we’ll explore how organizations can strengthen product strategy through design, identify where design maturity is missing, and understand how stronger design practices can improve product outcomes and reduce operational friction.
Our featured speaker is the Service Design Leader at Target, Twisha Shah-Brandenburg (MDM 2014).
Date: Wednesday, April 1, 2026
Time: 5:30 p.m. (CDT)
Location: Ed Kaplan Family Institute for Innovation and Tech Entrepreneurship, 3137 S. Federal St,