The Illinois Institute of Technology Graphic Standards Manual has been created to protect the visual identity and the brand of the institution. An updated version is now available online. All of us have a responsibility to ensure that the public face of the university reflects its mission and vision—and through consistent use of logos, specific words and images, we will continue to strengthen the Illinois Tech brand in today’s highly competitive educational marketplace.

The manual contains the standard graphic elements of the Illinois Institute of Technology identity system. They are flexible enough to allow for individual expression but they also convey the image of one university.

Contact the Office of Marketing and Communications at marketing@iit.edu or 312.567.3104 for additional information and/or if you have any suggestions for future versions on the manual. The PDF file contains hot links from the table of contents page to all pages in the document.

NOTE: The term “university sub-units” is used throughout this manual to refer to the following: Armour College of Engineering, Chicago-Kent College of Law, College of Architecture, College of Science, Institute for Food Safety and Health, Lewis College of Human Sciences, School of Applied Technology, Institute of Design, and Stuart School of Business.