Four Design Leaders to Discuss ID’s 2024 Report, ‘Taking Responsibility in the Age of AI’

Katrina Alcorn, Kevin Bethune, Robert Fabricant, and Mark Jones discuss ID’s 2024 report, Taking Responsibility in the Age of AI: Design Leads Organizations through Five Urgent Challenges, in an online event from noon to 1 p.m. on Tuesday, June 4, 2024.

Four design leaders discuss design in the age of AI, the challenges organizations face today, the fallout, and what design must do next.

This report draws on research conducted in 2023 by the Institute of Design, to understand the state of design today in large, design-mature organizations. We interviewed 29 design leaders about the state of design in their organizations and the challenges that designers are best suited to address. Design leaders at such organizations as Meta, JP Morgan Chase, Ford, and IDEO responded.

We asked what’s going well, what difficulties they face, and where they see the most opportunity for design in the future. Similar to our “Lead with Purpose” research from 2020, we heard that while design has matured at the implementation level, even design-mature organizations struggle to leverage design at its highest potential when shaping strategy.

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