ID Seminar: Why Does This Organization Exist?

Join ID for the Latham Series webinar that will address how an organization prioritizing sustainability and equity can survive: Thursday, September 2, 2021.

Thursday, September 2, 2021
12:00 p.m. – 1:00 p.m. CDT

How can an organization prioritizing sustainability and equity survive?

Experts on purpose-driven innovation Michela Magas, innovation advisor to the European Commission and the G7 leaders, creator of the Industry Commons, and Member of President von der Leyen’s High Level Round Table for the New European Bauhaus, and Thomas Malnight, Faculty Director of the Business Transformation Initiative (BTI) at the Institute for Management Development (IMD), talk with Charles L. Owen Professor of Design and Action Lab Director Carlos Teixeira.

While most for-profit corporations have expanded their social and environmental responsibilities in their corporate mission, they are still struggling to create business strategies and find growth opportunities driven by their new corporate purpose. Referencing Put Purpose at the Core of Your Strategy (HBR, Thomas Malnight), the New European Bauhaus Concept Paper, (Michela Magas), and Lead with Purpose (ID), panelists will discuss purpose and value-driven innovation as a new business strategy for thriving corporations.

2021 Latham Series

In an age in which we can make virtually anything, the question for design is no longer the technical question of how do we make it? The question today is foundational: why do we make it? This is the question that we focus on at ID.

With a deep respect for humanity, speakers in the Spring 2021 Latham Series will address topics bearing on this question of corporate responsibility, and more specifically, of what we make and why:

March: Why Are We Making This? (behavior, persuasion, production systems)
April: For Whom Are We Making It? (community engagement, new economic models)
September: Why Does This Organization Exist? (purpose-driven business strategy)
October: What Should We Make? (cooperative economies and equitable, sustainable, and just futures)