Institute of Design Honored with 2017 KID Best Friend Award


Kids In Danger (KID) is a nonprofit organization dedicated to protecting children by improving children’s product safety. Each year, KID commemorates our progress, honors the memory of victims of unsafe children’s products, and highlights the contributions of someone who has helped keep children safe.

The Institute of Design is being honored for its work with KID on innovations to improve recall effectiveness. Graduate researchers at ID, Zac Atkinson (MDM 2016) and Siqi Zhang (MDes 2017) worked with KID on a yearlong research project applying design theory to the recall process, improving its overall effectiveness. Results were presented at an annual symposium with product safety stakeholders and are being incorporated into KID’s work and others.

The award will be presented at KID Best Friend Award Night on Thursday, June 1.