Calling all student entrepreneurs and tech enthusiasts! How well do you really know your customer? Join us at the Kaplan Institute on Thursday, September 7, and shift your perspective by learning how to become more customer-centric and avoid being overly focused on the solution to your problem. In just 60 minutes, you will successfully:

• Understand Your Customer: Learn why defining your customer before developing a product is an absolute must.
• Craft Effective User Personas: Discover how to create user personas that lead to successful customer outreach.
• Build For Your Customer: Understand the significance of catering to your customer’s needs and wants to create solutions they will eagerly buy.

Register now!