Money Smart Week 2018: Designing Powerful Value Propositions

Join the Jules F. Knapp Entrepreneurship Center for a Money Smart Week event, Designing Powerful Value Proposition, on Tuesday, April 24 from 6–8 p.m. at Chicago-Kent College of Law (565 W. Adams Street, Chicago), CK 590 featuring Matt Kelly, a partner and business designer at Do Tank.

Money Smart Week began as a coordinated effort of the Money Smart Advisory Council, a diverse group of more than 40 Chicago-area organizations working together to promote personal financial literacy. It features six days of focused presentations by community groups, financial institutions, government agencies, educational organizations, and financial experts, all designed to help consumers learn to better manage their personal finances.

In this hands-on workshop you will:

  • Better understand your customers
  • Create a value proposition that resonates with customer experience (and not with the features and tech that might excite you)
  • Acquire new design tools and skills that can be applied to your work

This event is free. Light refreshments will be served. Register here.