In today’s video and social media environment, authenticity is often equated with high credibility. So when it came time to produce a recruitment video for the Information Technology and Management program in the School of Applied Technology, IIT’s Office of Marketing and Communications teamed up with IIT Online to capture how current students felt about the program. The result? A fast-pace, unscripted video that tells the ITM story at IIT—in just over one minute.

Visit the website here.

Watch the video here.